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"Det hade varit kul att få ett trevligt ord från VDn.”: En kvalitativ studie om att använda internkommunikation som motivationsfaktor.
Umeå University, Faculty of Arts, Department of culture and media studies.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
”It would be fun to get a nice word from the CEO". : A qualitative study on using internal communication as a motivational factor. (English)
Abstract [en]

This study - ”It would be fun to get a nice word from the CEO - A qualitative study on using internal communication as a motivational factor. ” Is a study regarding internal communication and motivation. The purpose of the study is to investigate whether, and if so, how internal communication can be used to motivate employees. The purpose of the study was also to find out how employees perceive the company's goals. The method that was used was qualitative interviews, made with six people at two different companies working with e-commerce. The theoretical framework consists of previous research and theories in motivation, leadership, internal communication, organizational culture and goals. The study showed that employee motivation could be improved through internal communication. This mainly by gaining verbal and physical appreciation, having influence over their own duties, being viewed and heard by their managers, to get and to take responsibility, being included in the company's visions and goals, and also that the employee feels that it is developing and stimulating tasks. It´s the management that sets the company’s goals in both of the organizations, but how the employees get to know the goals differs. At one company, they get to know them a few times a year at best, at the other company the employees is reminded of the goals monthly and they even celebrate together if they reach them. Despite the studies results more studies on the subject are needed to be done to draw some general conclusions.

Place, publisher, year, edition, pages
2018. , p. 43
Keywords [en]
Motivation, internal communication, leadership, work environment, organisation culture, organisation communication, human motivation, goals and visions.
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:umu:diva-146975OAI: oai:DiVA.org:umu-146975DiVA, id: diva2:1200787
External cooperation
(anonymiserade) intervjuer vid företag
Educational program
Programme in Media and Communication Studies: Strategic Communication
Supervisors
Examiners
Available from: 2018-04-24 Created: 2018-04-24 Last updated: 2018-04-25Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf