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Better Safe Than Sorry? Investigating Big Data Evangelists and Their Value Propositions
Umeå University, Faculty of Social Sciences, Department of Informatics. (Swedish Center for Digital Innovation)
Umeå University, Faculty of Social Sciences, Department of Informatics. (Swedish Center for Digital Innovation)
Stevens Institute of Technology, School of Business.
2018 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

In this study, we investigate value proposition offered by big data evangelists – zealous advocates for big data analytics. By applying Competing Value Framework, we analyze the communications of the market leader in data analysis and visualization applications. Surprisingly, our analysis shows how big data evangelist relies on a "safe" value proposition by focusing on potential gains in operational efficiency, rather than addressing more ambitious categories, such as flexibility, learning, and cohesion. We describe potential challenges in the “safe” approach to big data value proposition and suggest promising directions for future research.

Place, publisher, year, edition, pages
2018.
Keywords [en]
Business Analytics, Value of IT, Technological Evangelism, Competing Values Framework, Big Data
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:umu:diva-147771OAI: oai:DiVA.org:umu-147771DiVA, id: diva2:1206572
Conference
Academy of Management Specialized Conference: Big Data and Managing in a Digital Economy, Surrey, April 18-20, 2018
Available from: 2018-05-17 Created: 2018-05-17 Last updated: 2018-06-09

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https://www.eiseverywhere.com/ehome/aombigdata/program/

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Mankevich, Vasili

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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
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  • de-DE
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  • en-US
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  • nn-NO
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  • Other locale
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Output format
  • html
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  • asciidoc
  • rtf