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The strength of digital narratives: Expolring value creation and customer influence
Umeå University, Faculty of Social Sciences, Department of Informatics.
Umeå University, Faculty of Social Sciences, Department of Informatics.
2018 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Styrkan av digitala narrativ : Utforskande av värdeskapande och kundinflytande (Swedish)
Abstract [en]

Social media has become one of the main platforms for telling stories, not only for individualsbut also for corporations of all sizes. The published content on these platforms can be assimple as a picture or lines of text as long as they captures the attentions of other users theywill qualify as a digital story or narrative. This opens up for effortless interaction betweencustomers and corporation, but also for value creation alongside the two parties. Otherresearchers has contributed with different takes of how this value creation can be conductedand defined. Our contribution aims to closer examine how consumer interaction and valuecreation can strengthen digital narratives. We will not aim to standardise how a digital storyshould be told, but provide guidelines for designing narratives that include the public as astory contributor by seeing if there is a correlation between the choice of social mediaplatforms used and the type of stories the organizations narrate.

Place, publisher, year, edition, pages
2018. , p. 32
Series
Informatik Student Paper Bachelor (INFSPB) ; 2018.07
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:umu:diva-147924OAI: oai:DiVA.org:umu-147924DiVA, id: diva2:1209290
External cooperation
Externt livsmedelsföretag
Educational program
Digital Media Production
Supervisors
Examiners
Available from: 2018-05-22 Created: 2018-05-22 Last updated: 2018-05-22Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf