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En knuff i rätt riktning: Beteendeförändringar i digitala transformationsprocesser
Umeå University, Faculty of Social Sciences, Department of Informatics.
Umeå University, Faculty of Social Sciences, Department of Informatics.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Today, the existence of many organizations are being threatened by a rapidly changing digital environment. To survive and stay competitive on the market organizations must adjust and become digital transformed. For all who succeed, the digital transformation can bring several competitive advantages, but many organizations fall short on the way. Scholars have investigated some critical organizational factors such as digital strategies and maturity models, but still many organizations are struggling hard to navigate through the process. This thesis aim at investigating the role of psychological and behavioral aspects in conjunction with the challenges which occur during the process. By interviewing business executives and employees from different industries whose company is undergoing a digital transformation, we identified a number of critical behavioral aspects. The contributions of this study are two-fold; first, it gives valuable insights for researchers, and we argue that elements such as motivation, insecurity, patience, and confirmation of others have a significant impact on the organization's digital transformation. We also identify vital choices that organizations have to make during the transformation process. Second, the study provides practitioners with a conceptual framework on how to overcome the barriers with the help of nudging.

Place, publisher, year, edition, pages
2018. , p. 38
Series
Informatik Student Paper Bachelor (INFSPB) ; 2018.02
Keywords [en]
Digital transformation, organizations, nudging, choice architecture, behavioral challenges.
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:umu:diva-147974OAI: oai:DiVA.org:umu-147974DiVA, id: diva2:1209653
External cooperation
Anonym; Anonym; Anonym; Anonym
Educational program
Programme in Behavioural Analysis of IT-Environments
Supervisors
Examiners
Available from: 2018-05-23 Created: 2018-05-23 Last updated: 2018-05-23Bibliographically approved

Open Access in DiVA

EN KNUFF I RÄTT RIKTNING(1619 kB)33 downloads
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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf