umu.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Effektiv crossmedia - Att äta kakan och ha den kvar: En kvalitativ studie om hur småföretag kan effektivisera sin marknadsföring
Umeå University, Faculty of Social Sciences, Department of Informatics.
Umeå University, Faculty of Social Sciences, Department of Informatics.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Crossmedia is a phenomenon that is widely used for marketing despite the fact that far from everyone are familiar with the word. Crossmedia has many advantages if used effectively, although this is not always the case. Small business owners are facing many challenges, among which limited time and budget are the most common. Research shows that marketing is a challenge for small businesses and that they often lack concrete plans and strategies. It also suggests that some sort of guidance, for example in the shape of DIY-tools, would be beneficial for small business owners since hiring communication agencies usually is too expensive. Three local small business owners have been interviewed in this study in order to investigate the thoughts they have about marketing and to what extent they use crossmedia. It was found that all respondents use crossmedia to some extent and that all of them experience challenges related to marketing. All respondents also agreed that the need for assistance in marketing exists among small business owners. With this in mind, a checklist has been created as a part of this study to assist small business owners in their marketing practice and help them implement successful use of crossmedia. Surveys have been used to evaluate the checklist and the results show additional support for the thesis that this kind of help is useful for small business owners.

Place, publisher, year, edition, pages
2018. , p. 45
Series
Informatik Student Paper Bachelor (INFSPB) ; 2018.16
Keywords [sv]
crossmedia, marknadsföring, digital marknadsföring, småföretag
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:umu:diva-147990OAI: oai:DiVA.org:umu-147990DiVA, id: diva2:1209762
External cooperation
Lokala småföretag
Educational program
Digital Media Production
Supervisors
Examiners
Available from: 2018-05-24 Created: 2018-05-24 Last updated: 2018-05-24Bibliographically approved

Open Access in DiVA

Effektiv crossmedia(13035 kB)17 downloads
File information
File name FULLTEXT01.pdfFile size 13035 kBChecksum SHA-512
3f3c461c9063561d7922504feca4346e2ed74c6bbec5c993ac64f84e203835406635c17ca04c84e45e0855d516f65dd76a54ce1ce042451629340f6bdb5f94ac
Type fulltextMimetype application/pdf

By organisation
Department of Informatics
Information Systems, Social aspects

Search outside of DiVA

GoogleGoogle Scholar
Total: 17 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 112 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf