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Marknadsföring av en destination efter en kris: Tunisien efter terrorattackerna 2015
Umeå University, Faculty of Social Sciences, Department of Geography and Economic History, Economic and social geography.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This study aims to reveal what marketing strategies Tunisia has used to alter their place image for the better after the terror attacks that occurred in the country 2015. These terror attacks had a negative effect on Tunisia’s tourism industry; the annual GDP brought by the tourist industry decreased by 19,73%. By using “the multi-step model for altering place image” developed by Eli Avraham and Eran Ketter, this study contains a thematic analysis on qualitative content such as news reports, advertising campaigns and press interviews to uncover what marketing strategies were used by Tunisian official tourism marketers and officials to restore the destinations positive place image and bring back tourist after the terror attacks. The result shows that Tunisia has used strategies from all three categories of strategies; source, audience and message. Furthermore, this study contributes to a better understanding on what marketing strategies a destination could use to alter their place image after gone through a crisis. 

Place, publisher, year, edition, pages
2018.
Keywords [en]
Tunisian tourism, place image, post-crisis marketing, tourism marketing, image repair
National Category
Human Geography
Identifiers
URN: urn:nbn:se:umu:diva-148570OAI: oai:DiVA.org:umu-148570DiVA, id: diva2:1215681
Educational program
Tourism Programme
Supervisors
Examiners
Available from: 2018-06-11 Created: 2018-06-08 Last updated: 2018-06-11Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf