umu.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
"Det är ju väldigt polariserat": – Migrationsverkets kommunikation på Facebook
Umeå University, Faculty of Arts, Department of culture and media studies.
Umeå University, Faculty of Arts, Department of culture and media studies.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
“It's very polarized” : – The Swedish migration agency's communication on Facebook (English)
Abstract [en]

The aim for this study was to research the Swedish migration agencies’ communication on the social platform Facebook, and try to build an understanding of the agencies construction of non-political message to the public. We were also addressing the present discursive struggle in the comment section below the agency’s publications, to get a better understanding of why users are criticizing the agency, and how they are handling the critics. 

This is because of the national politics surrounding migration can be seen as a “two-way-split”, where the public opinion is either very positive to the migration, or very negative. The study was conducted by analyzing two months’ worth of Facebook publications from the Swedish migrations agency, and included a total of 280 comments from users to study how struggles form between the “two-way-split”. 

Critical discourse analysis and Fairclough's three-dimensional model was used as method to study the problem on a qualitative perspective. The appliance of Foucault's and Faircloughs theories about discourse have been applied on the material consistently throughout the study. 

The results of the study show that the Swedish migration agency are using two discursive forms of presenting messages to the public. The first is a governmental discourse, were focus lies on a natural position to the politics with statistics and facts, the second is a storytelling discourse, which is more focused on presenting people and their individual stories to the public, but like the first one, with a natural position. The results also show that the engaging public is using a different, more public, discourse to the subject, and with that forms a lot of negative comments about the agency work and the politics behind it. In conclusion, we form the belief that the agency has adapted the new storytelling discourse as a communicative strategy to raise the trusts of the agencies work to the public, but the critical engaging public still mistrusts the work, and keeps the discursive struggle with the agency alive.

Place, publisher, year, edition, pages
2018. , p. 39
Keywords [en]
Migration, Facebook, Comments, Discourse, Communication
Keywords [sv]
Migration, Facebook, Kommentarer, Diskurs, Kommunikation
National Category
Other Humanities not elsewhere specified Media and Communications
Identifiers
URN: urn:nbn:se:umu:diva-148865OAI: oai:DiVA.org:umu-148865DiVA, id: diva2:1216959
External cooperation
Migrationsverket
Educational program
Programme in Media and Communication Studies: Strategic Communication
Supervisors
Examiners
Available from: 2018-06-13 Created: 2018-06-12 Last updated: 2018-06-13Bibliographically approved

Open Access in DiVA

fulltext(1232 kB)45 downloads
File information
File name FULLTEXT01.pdfFile size 1232 kBChecksum SHA-512
b0f974c8f8076ac78510c9f1c7ebeeaf2aca626c3a93a21af343b7641eac61e649b67e616a4363afc2e8bce4d45b9a3c912187a5c57c716336d10948ddac4543
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Fagerlund, HenrikSkörvald, Erik
By organisation
Department of culture and media studies
Other Humanities not elsewhere specifiedMedia and Communications

Search outside of DiVA

GoogleGoogle Scholar
Total: 45 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 356 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf