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Den attraktiva skiddestinationen: En studie om hur svenska skidorter arbetar för att utveckla dess besöksnäring
Umeå University, Faculty of Social Sciences, Department of Geography and Economic History, Economic and social geography.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Downhill skiing in the Swedish mountain range is an activity that increases in number of visitors for each year. It attracts a large amount of tourist that visit the destinations for different reasons. In order to succeed amongst the amount of destinations, it ́s necessary to differentiate themselves from competitors, and work out a clear strategy of attracting visitors to their own destination.

The aim of this study is to examine how Swedish destinations that offers downhill skiing to tourist works to create attractiveness. This is studied with factors such as competitive advantages between destinations, loyalty towards the tourists, how the organization in the destination works with segments and target groups, and at last, how accessibility affects the number of visitors. This has been done through semistructured informant interviews, with managers in the area at four different destinations in the Swedish mountain range, together with literature studies of previous studies in the field. The result of the study tells us about how the destinations work and their strategies to expand and attract more visitors. Many of the destinations consider loyalty as one of the most important factors for a successful destination in the long run. The result also shows how competitive advantages are a fundamental part of differentiating themselves from others, to have a clear vision of what they can offer, facilitates efforts to attract visitors. 

Place, publisher, year, edition, pages
2018. , p. 43
Keywords [en]
Tourism, Destination, Competitive advantages, Attractiveness, Loyalty, Accessibility
National Category
Human Geography
Identifiers
URN: urn:nbn:se:umu:diva-148961OAI: oai:DiVA.org:umu-148961DiVA, id: diva2:1217955
Subject / course
Examensarbete i Geografi, för kandidatexamen
Educational program
Tourism Programme
Supervisors
Examiners
Available from: 2018-06-14 Created: 2018-06-13 Last updated: 2018-06-14Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf