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A Conjoint Experiment for Partner Selection in Coopetition
Montpellier BS / Ecole Polytechnique.
University of Montpellier.
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.ORCID iD: 0000-0002-0842-6941
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
2018 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

We analyze partner selection decisions in coopetition for innovation. We study how much risk (related to competition) small and large firms are willing to accept to realize the potential benefits of cooperating with a competitor. We use a choice-based conjoint analysis to examine the importance of and trade-off between seven attributes associated with competitors as partners. We show that the level of competition is the most important attribute for small and large firms. SMEs are willing to partner with a competitor if that partnership can reduce costs and the time-to-market, while large firms place more value on the learning opportunities.

Place, publisher, year, edition, pages
2018.
Keywords [en]
Coopetition, partner selection, innovation, trade-off, conjoint analysis
National Category
Business Administration
Research subject
Business Studies
Identifiers
URN: urn:nbn:se:umu:diva-150898OAI: oai:DiVA.org:umu-150898DiVA, id: diva2:1239756
Conference
78th Annual Meeting of the Academy of Management, Chicago, Illinois, USA, August 10-14, 2018.
Available from: 2018-08-17 Created: 2018-08-17 Last updated: 2019-08-08

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Harryson Näsholm, Malin

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CiteExportLink to record
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Citation style
  • apa
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