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Sport policy advocacy: Best of times and the age of foolishness
School of Phsycal Education, Sport and Exercise Sciences .ORCID iD: 0000-0002-2625-4426
Umeå University, Faculty of Social Sciences, Department of Education.ORCID iD: 0000-0002-9619-801X
2018 (English)In: ISSA 2018 Book of Abstracts, 2018Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

The maturation of sport as an area of policy is characterised by the sector's increasing advocacy efforts and political engagement. This paper explores the turbulence generated by sport associations' efforts to co-create, legitimate and 'case build' outward to political authorisers. A number of theoretical lenses are appropriate to unpack this turbulence, with each illuminating particular conditions and consequneces. Drawing from empirical research in Sweden (together with perspectives emphasising ideas, interests and institutions), we auger 3 consequences. First, a focus on ideas draws attention to the narratives advanced by sport associations and the consequences of propagating an expanding range of promises. Not only can these narratives contribute to overcommitment, it is also unknown which once will gain traction and when, rendering the need to continue this 'shotgun approach' to advocacy. Second, pluralist (interest group) perspectives point to the important of gaining access on the public agenda, where influence is understood to be dependent on resources. It thus follows that organisations should seek to redirect efforts towards these activities, by creating specialist communication/'spin doctor' positions. Third, a focus on institutions (i.e., rules, organisational arrangements) directs attention to potential governance implications as a result of continued advocacy. Insofar as it is linked with demonstrating results, advocacy may become institutionalised practice among partner organisations 'down the chain'. Ultimately while advocacy is laudable for its democratic potential, it is also costly, raising the prospect of fewer doing the work, and more people marketing, legitimising and selling sport. 

Place, publisher, year, edition, pages
2018.
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:umu:diva-151264OAI: oai:DiVA.org:umu-151264DiVA, id: diva2:1243331
Conference
The 2018 Annual Conference of the International Sociology of Sport Association, June 5-8, 2018, Lausanne, Switzerland
Funder
Swedish Research Council, 2016-00557Available from: 2018-08-30 Created: 2018-08-30 Last updated: 2018-09-06

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf