umu.sePublikationer
Ändra sökning
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Consumer motivations for sustainable consumption: the interaction of gain, normative and hedonic motivations on electric vehicle adoption
Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi. Department of Sociology, Environmental and Business Economics, University of Southern Denmark, Esbjerg, Denmark.ORCID-id: 0000-0001-9648-5740
Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi. Lund University School of Economics and Management, Lund, Sweden.ORCID-id: 0000-0003-2593-9439
Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
2018 (Engelska)Ingår i: Business Strategy and the Environment, ISSN 0964-4733, E-ISSN 1099-0836, Vol. 27, nr 8, s. 1272-1283Artikel i tidskrift (Refereegranskat) Published
Abstract [en]

Recent conceptual studies identify gain, normative and hedonic factors as three categories of motivations of consumer proenvironmental behavior. However, empirical understanding of how these motivations interact and affect proenvironmental behavior is limited. This study is based on a survey of car owners in Sweden (N = 573) and uses structural equation modeling to analyze the data. The empirical findings point to the importance of all three motivations (gain, normative and hedonic) in consumer electric vehicle adoption intentions. Furthermore, for consumers who perceive high social norms regarding sustainable consumption, the direct effect of hedonic motivations on behavioral intention is stronger, and the direct effect of gain motivations is insignificant. The business strategy implications indicate that targeting consumers who perceive high social norms in relation to proenvironmental behavior and communicating the hedonic and normative aspects of proenvironmental behaviors to this group might be more effective than general mass communication.

Ort, förlag, år, upplaga, sidor
Elsevier, 2018. Vol. 27, nr 8, s. 1272-1283
Nyckelord [en]
consumer behavior, gain, hedonic motivation, norm, sustainable consumption
Nationell ämneskategori
Företagsekonomi
Identifikatorer
URN: urn:nbn:se:umu:diva-152534DOI: 10.1002/bse.2074ISI: 000453631500013Scopus ID: 2-s2.0-85047497261OAI: oai:DiVA.org:umu-152534DiVA, id: diva2:1254748
Tillgänglig från: 2018-10-10 Skapad: 2018-10-10 Senast uppdaterad: 2019-01-08Bibliografiskt granskad

Open Access i DiVA

Fulltext saknas i DiVA

Övriga länkar

Förlagets fulltextScopus

Personposter BETA

Rezvani, ZeinabJansson, JohanBengtsson, Maria

Sök vidare i DiVA

Av författaren/redaktören
Rezvani, ZeinabJansson, JohanBengtsson, Maria
Av organisationen
Företagsekonomi
I samma tidskrift
Business Strategy and the Environment
Företagsekonomi

Sök vidare utanför DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetricpoäng

doi
urn-nbn
Totalt: 137 träffar
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf