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The peer comparison in real time: a field experiment of water and electricity consumption
Umeå University, Faculty of Social Sciences, Center for Environmental and Resource Economics (CERE). Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Economics.
Umeå University, Faculty of Social Sciences, Center for Environmental and Resource Economics (CERE). Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Economics.
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Economics. Umeå University, Faculty of Social Sciences, Center for Environmental and Resource Economics (CERE).
2017 (English)Report (Other academic)
Abstract [en]

A large body of literature shows that the provision of social comparisons can cause households to reduce residential energy and water use. In this paper, we carry out a field experiment that contributes to this literature in two important ways. First, we study a social comparison treatment that is continuous and communicated via pre-installed in-home displays, which are salient and updated in real time. Second, we estimate the effects of provision of social comparisons on two distinguished resources – electricity and water – in the same experimental setting. We find that, on average, our social comparison reduces daily residential energy consumption by 6.7 percent but has no effect on overall residential water use. The electricity savings are impersistent and occur in the evening hours, which only slightly overlap with peak hours. We argue that electricity conservation due to social comparisons is driven by short-run changes in households’ electricity saving behavior

Place, publisher, year, edition, pages
2017. , p. 40
Series
CERE Working Paper ; 2017:8
Keywords [en]
Consumer economics, Electricity, Field experiment, Real-time displays, Comparison information, Water
National Category
Economics
Identifiers
URN: urn:nbn:se:umu:diva-152791OAI: oai:DiVA.org:umu-152791DiVA, id: diva2:1258189
Available from: 2018-10-24 Created: 2018-10-24 Last updated: 2018-11-09Bibliographically approved

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fulltext(556 kB)35 downloads
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Type fulltextMimetype application/pdf

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Kazukauskas, AndriusBroberg, ThomasJaraite, Jurate

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf