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Rolls-Royce and the Future of Luxury Mobility
Umeå University, Faculty of Science and Technology, Umeå Institute of Design.
2018 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The topic of the project has been about the future of luxury mobility and how the brand Rolls-Royce could evolve alongthe technological advancements until the year 2038. As luxury is changing from being about possession to the experience of luxury, the goal was to design a vehicle that could support both new internal and external experiences about the vehicle. The identified obstacle that could limit the scope of new experi- ences in an autonomous vehicle is motion sickness. As cities grow and technology develops the future cities are crowded so personal space, and privacy is being limited.During the process, the tools used varied from form explora- tion through sketching, concept principle testing and finalization in 3d software as well as visualization tools to communicate the proposed solutions. Working out of the Rolls-Royce designstudio provided brand insight but also expertise in the field of color & materials as well as advice on engineering solutions from the design team.The result Rolls-Royce Luxe Nomad is a vehicle for exploring the world outside the urban areas. Going far and beyond in search of new and unique experiences but also making the trip there as enjoyable as possible. The concept provides a solution inspired by high-speed trains that could limit those effects. Through understanding the future customers need of privacy a method of controlling the amount of insight was developed to enhance the user experience and giving them an increased sense of control of their space.

Place, publisher, year, edition, pages
2018. , p. 91
Keywords [en]
Luxury, Mobility, Automotive Design, Car Design, Transportation Design, Rolls-Royce, Autonomous Drive
National Category
Design
Identifiers
URN: urn:nbn:se:umu:diva-154738OAI: oai:DiVA.org:umu-154738DiVA, id: diva2:1274242
External cooperation
Rolls-Royce Design / BMW Group
Subject / course
Degree Project, Transportation Design
Educational program
Master's Programme in Transportation Design
Supervisors
Examiners
Available from: 2018-12-28 Created: 2018-12-28

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf