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"Jag får vara tjock, smal, hela registret. Det är jag som bestämmer.": En kritisk diskursanalys om hur kampen mot kroppshets synliggörs på Instagram.
Umeå University, Faculty of Arts, Department of culture and media studies.
Umeå University, Faculty of Arts, Department of culture and media studies.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
“I can be thick, slim, the whole registry. I am the one who decides.” : A critical discourse analysis on how the fight against body anxiety is made visible on Instagram. (English)
Abstract [en]

In today’s medialized society we are fed with a constant flow of advertisements, no matter where we are. In these advertisements we see skinny and retouched ideal bodies, especially female bodies. The images shown in the media are the reference frameworks for the human body and in many cases, a conservative social order is propagated where women must exhibit an attractive exterior. This is a social problem for many women all around the world, and the work to counteract these tight ideals is called body activism. This study aims to investigate which different discourses prevail over the fight against body anxiety between different users on Instagram in order to broaden the understanding of how body anxiety is counteracted.

 

The theoretical framework begins with theory and previous research on postmodern feminism and continues with studies related to digital feminism. Subsequently studies on female bodies and their ideals are presented, as well as the shame that is often linked to the norm-breaking body. Finally, the objectification and observation of the female body is presented. The critical discourse analysis is used in combination with a semiotic analysis to examine both image and the text that is linked to it. We have used Faircloughs three-dimensional framework for studying discourse as well as semiotic analytical tools such as connotations and mythologies.

 

In conclusion of this study, we have interpreted these discourses about the struggle of body anxiety as a way of eventually changing the social norms and structures that prevail today. This has been done in different ways by different people, but with similar focus and goals. These people have shared their own experiences in the hope of spreading a body-positive mindset to their readers.

Place, publisher, year, edition, pages
2018. , p. 46
Keywords [en]
Body anxiety, body positivism, feminism, discourse analysis, semiotic analysis
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:umu:diva-155936OAI: oai:DiVA.org:umu-155936DiVA, id: diva2:1284558
Educational program
Programme in Media and Communication Studies
Supervisors
Examiners
Available from: 2019-02-05 Created: 2019-01-31 Last updated: 2019-02-05Bibliographically approved

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"Jag får vara tjock, smal, hela registret. Det är jag som bestämmer."(1919 kB)103 downloads
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Lundin, Caroline
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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf