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SKAPA ENGAGEMANG PÅ SOCIALA MEDIER: Hur man fångar en användares genuina intresse
Umeå University, Faculty of Social Sciences, Department of Informatics.
Umeå University, Faculty of Social Sciences, Department of Informatics.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesis
Abstract [en]

While social media continues to grow, we are seeing more and more companies trying to adapt to the new platforms. As a constantly evolving marketspace finding the best way to spread information is not as clear cut as it used to be. Paying for air-time has been changed to paying for promotion on the platforms och paying for prints has been changed to paying for visibility in consumers feeds. But paying to accomplish this reach is but a small part in the equation. Being able to have the information spread by the consumers is the goal for many companies. But what motivates consumers to share posts, pictures and videos? The purpose of this study is to generate knowledge and understanding as to what might cause consumers to share posts. By focusing on the platform Facebook and the ten most shared and liked posts in Sweden we aim to break down the reasons that attributed to their spread. Interviews and observations have been conducted and the data generated has served to identify aspects that stimulate engagement and a willingness to share post.

Place, publisher, year, edition, pages
2019. , p. 24
Series
Informatik Student Paper Bachelor (INFSPB) ; SPB 2019.01
Keywords [sv]
Reklam, marknadsföring, engagemang, social medier
National Category
Information Systems
Identifiers
URN: urn:nbn:se:umu:diva-157867OAI: oai:DiVA.org:umu-157867DiVA, id: diva2:1302398
Educational program
Digital Media Production
Supervisors
Examiners
Available from: 2019-04-05 Created: 2019-04-04 Last updated: 2019-04-05Bibliographically approved

Open Access in DiVA

fulltext(625 kB)122 downloads
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Niemi, MarcusMårtensson, Gustav
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf