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Att kommunicera en kommunikatör: Vad är en strategisk kommunikatör och vad förväntas av yrkesrollen?
Umeå University, Faculty of Arts, Department of culture and media studies.
Umeå University, Faculty of Arts, Department of culture and media studies.
2019 (Swedish)Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesisAlternative title
To Communicate a Communicator : What is a strategic communicator and what is expected of its professional role? (English)
Abstract [en]

This study aims to examine what competencies are expected from a strategiccommunicator 2019, as well as how education and the work field is cooperating.Expectations on competencies regarding the strategic communication profession and thecooperation between education and work field is analyzed based upon empirical data. Thedata is conducted from a combined quantitative and qualitative online-survey withstudents at the strategic communication at Umeå University (N = 45), and semi-structuredqualitative interview with associate professor at the program for strategic communicationat Umeå University and a selection of employees from six different companies within theprivate sector. Two different Likert-scales is used for measuring collaboration andcompetencies in the online-survey. Strategic communication theory and complexity theoryare used for discussion of the analyzed data. The results show that students find the levelof collaboration between education and work field to be low (mean score falls under 3 outof 7 for all the variables). However, the majority have been in touch with companieswithin strategic communication (68 percent). Education and work field show a low levelof cooperation, but both parts want to increase the collaboration. The only competencythat is mentioned by all three parties is to be creative. Generally, for all three parties, thereis a focus on subjective characteristics rather than technical and practical ability andcompetence. There is a natural development of a higher demand on communicativeorganizations and strategic communicators must therefore practice communication in itscomplexity and leave the transmission model in order to move toward aprofessionalization. The variety of competencies required can be explained fromcomplexity theory that the strategic communicator benefits from being complex andflexible to meet the demands from a complex society. Thus, the conclusion is that theresults show a need for an increased level of communication between education and workfield.

Place, publisher, year, edition, pages
2019. , p. 56
Keywords [en]
Strategic communication, communication, competencies, complexity theory, organizational communication
National Category
Communication Studies
Identifiers
URN: urn:nbn:se:umu:diva-158006OAI: oai:DiVA.org:umu-158006DiVA, id: diva2:1303406
External cooperation
kommunikatörer i privata företag
Educational program
Programme in Media and Communication Studies: Strategic Communication
Supervisors
Examiners
Available from: 2019-04-15 Created: 2019-04-09 Last updated: 2019-04-15Bibliographically approved

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Att kommunicera en kommunikatör: Vad är en strategisk kommunikatör och vad förväntas av yrkesrollen?(1383 kB)43 downloads
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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf