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User experience design and digital nudging in a decision making process
Umeå University, Faculty of Science and Technology, Department of Applied Physics and Electronics. (Digital Media Lab)ORCID iD: 0000-0002-9283-9246
Umeå University, Faculty of Science and Technology, Department of Applied Physics and Electronics. (Digital Media Lab)
Umeå University, Faculty of Science and Technology, Department of Applied Physics and Electronics. (Digital Media Lab)
Umeå University, Faculty of Social Sciences, Department of applied educational science, Interactive Media and Learning (IML).
2019 (English)In: 32nd Bled eConference: Humanizing Technology for a Sustainable Societ: Conference Proceedings / [ed] A. Pucihar, M. Kljajić Borštnar, R. Bons, J. Seitz, H. Cripps & D. Vidmar, Maribor, Slovenia: University of Maribor Press , 2019, p. 427-442Conference paper, Published paper (Refereed)
Abstract [en]

When using online nudges to steer people in the right directionwhile they are making a decision, there is usually one preferable outcome.What might happen if the user experience is inadequate, will the nudgesstill work or might they be undermined? In this paper we investigate thecorrelation between user experience and digital nudges in a decisionmaking process. A user A/B test was conducted to investigate theproblem. The test participants visited one of two websites that includedthe same nudges where they were nudged to choose option (a) instead of(b). The only difference in the websites was the quality of the userexperience, one website design had a good user experience while the otherone offered an inadequate user experience. The results showed thateveryone who was assigned the good user experience chose (a), while twoof the inadequate experience participants chose (b). The results indicatethat user experience design can be used for digital nudging.

Place, publisher, year, edition, pages
Maribor, Slovenia: University of Maribor Press , 2019. p. 427-442
Keywords [en]
Digital Nudging, User Experience, Decision Making Process, Decision, User
National Category
Interaction Technologies
Identifiers
URN: urn:nbn:se:umu:diva-160874ISBN: 978-961-286-280-0 (electronic)OAI: oai:DiVA.org:umu-160874DiVA, id: diva2:1330282
Conference
32nd Bled eConference: Humanizing technology for a sustainable society, Bled, Slovenia, June 16-19, 2019
Available from: 2019-06-25 Created: 2019-06-25 Last updated: 2019-06-26

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Mejtoft, ThomasSöderström, UlrikMårell-Olsson, Eva

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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Language
  • de-DE
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  • en-US
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  • nn-NB
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  • Other locale
More languages
Output format
  • html
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  • asciidoc
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