umu.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Designing Digital Nudges for Sustainable Travel Decisions
Umeå University, Faculty of Science and Technology, Department of Applied Physics and Electronics.
2019 (English)Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Tourism is an important force for sustainable development in many countries. It provides millions of jobs which, for some countries, entails an increased gross domestic product (GDP). Unfortunately, there are downsides of tourism as well, and work towards sustainable tourism is now a key feature of many travel organizations. To influence consumers into more sustainable behavior, organizations can use nudging as a tool. A nudge uses a specific psychological effect to guide individuals towards a predefined choice. Since many travel companies provide their products through digital environments, such as websites or apps, knowledge of digital nudging is mandatory. The aim of this study was to investigate how digital nudging could be used to encourage more sustainable decisions on a travel company website. How the digital nudges should be designed, and how digital nudging would be perceived by consumers were investigated. The use of existing guidelines for how to design digital nudges resulted in prototypes of a travel company's website including several digital nudges. The guidelines included four steps: define the goal, understand the users, design the nudge and test the nudge. The result showed several digital nudges that after some design improvements have the potential to influence consumers to make more sustainable decisions on a travel company's website. The result also showed that the majority of the consumers had a positive attitude towards digital nudging in this context, although this needs to be further evaluated. Further research is also recommended to assess which nudge that works best for a given choice situation.

Place, publisher, year, edition, pages
2019. , p. 50
Keywords [en]
Digital nudging, Green nudge, Sustainable tourism, Interaction design
National Category
Interaction Technologies
Identifiers
URN: urn:nbn:se:umu:diva-161076OAI: oai:DiVA.org:umu-161076DiVA, id: diva2:1331709
External cooperation
Ett stort resebolag
Subject / course
Examensarbete i Interaktionsteknik och design
Educational program
Master of Science Programme in Interaction Technology and Design - Engineering
Presentation
2019-06-05, TA303, Umeå universitet, Umeå, 11:00 (Swedish)
Supervisors
Examiners
Available from: 2019-06-27 Created: 2019-06-27 Last updated: 2019-06-27Bibliographically approved

Open Access in DiVA

fulltext(6251 kB)193 downloads
File information
File name FULLTEXT01.pdfFile size 6251 kBChecksum SHA-512
4f4b25eb785f88c9f46bb008588d4399308ce30b670addfbc4a9dbab97029056e7ce4daa6efbd5086c43c707279e0727fd2dfa2ca74798040bb536520cbba7ff
Type fulltextMimetype application/pdf

By organisation
Department of Applied Physics and Electronics
Interaction Technologies

Search outside of DiVA

GoogleGoogle Scholar
Total: 193 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 508 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf