umu.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Bussresan som upplevelse: En fallstudie om digitala medier inom den lokala busstrafiken
Umeå University, Faculty of Social Sciences, Department of Informatics.
Umeå University, Faculty of Social Sciences, Department of Informatics.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this study is to examine which technical possibilities that exists within the local bus traffic and what impact it will have on travelers. To answer this purpose, we will examine the following question, how can digital experience promoted by IoT implementations make the buss journey a more interactive experience? The methods we used to find answers to the question was to do qualitative interviews and focus groups. The interviews we did were with people who worked in one way or another within the local bus services and the participants of the focus groups were individuals who had different travel habits who discussed topics surrounding the local busses. The data from the interviews and focus groups were then categorized into three predefined categories, Realtime information, Social media and Gamification. What we found was that there were three interesting topics that we chose to further discuss, realtime opportunities, control and social interaction. The study shows that the travelers are affected by realtime information and that there is a will to make the information more accessible and digital. Furthermore, the travelers also wanted to have control of their journey and it was important that information was given on the traveler’s terms. The traveler did use social media while on the bus but they said that they didn’t want or expected that it was provided to them on the bus, since they saw the bus application as something that was to be informative and nothing else. At the same time there was a wish for social media aspects on the bus but that it would be informative. Something that future research should look into and keep in mind is how cultural differences affect the experience in public transport as well as how to design experiences for public transport.

Place, publisher, year, edition, pages
2019. , p. 37
Series
Informatik Student Paper Bachelor (INFSPB) ; 2019.32
Keywords [sv]
UX, Realtidsinformation, Gamification, Sociala medier, IoT, Kollektivtrafik
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:umu:diva-161957OAI: oai:DiVA.org:umu-161957DiVA, id: diva2:1341115
Educational program
Digital Media Production
Supervisors
Examiners
Available from: 2019-08-09 Created: 2019-08-07 Last updated: 2019-08-09Bibliographically approved

Open Access in DiVA

Bussresan som upplevelse en fallstuide om digitala medier inom den lokala busstrafiken(1074 kB)30 downloads
File information
File name FULLTEXT01.pdfFile size 1074 kBChecksum SHA-512
fb8b42e4fbe64979498a04757369e8e802d29c74d898058e4e683f31bda34ea7c3ebdcd7ff02fab2778ddc1bc62631d3a2a0fd6c3149fce3135f37d4dcfd9fbb
Type fulltextMimetype application/pdf

By organisation
Department of Informatics
Information Systems, Social aspects

Search outside of DiVA

GoogleGoogle Scholar
Total: 30 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 59 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf