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Household preferences for load restrictions: is there an effect of pro-environmental framing?
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Economics. Umeå University, Faculty of Social Sciences, Centre for Environmental and Resource Economics (CERE). (Center for Environmental and Natural Resource Economics (CERE))
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Economics. Umeå University, Faculty of Social Sciences, Centre for Environmental and Resource Economics (CERE). (Center for Environmental and Natural Resource Economics (CERE))ORCID iD: 0000-0003-4061-3701
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Economics. Umeå University, Faculty of Social Sciences, Centre for Environmental and Resource Economics (CERE). (Center for Environmental and Natural Resource Economics (CERE))
2019 (English)Report (Other academic)
Abstract [en]

In this paper we investigate if a pro-environmental framing influences households' stated willingness to accept restrictions on their electricity use. We use a split-sample choice experiment (CE) and ask respondents to choose between their current electricity contract and hypothetical contracts featuring various load controls and a monetary compensation. Our results indicate that the pro-environmental framing have little impact on the respondents' choices. We observe a significant framing eeffect on choices and marginal willingness-to-accept (MWTA) for only a few contract attributes. The results further suggest that there is no significant framing effect among households that engage in different pro-environmental activities.

Place, publisher, year, edition, pages
The Centre for Environmental and Resource Economics (CERE), Umeå University and the Swedish University of Agricultural Sciences , 2019. , p. 28
Series
CERE Working Paper ; 2019:8
National Category
Economics
Identifiers
URN: urn:nbn:se:umu:diva-162534OAI: oai:DiVA.org:umu-162534DiVA, id: diva2:1344756
Available from: 2019-08-21 Created: 2019-08-21 Last updated: 2019-09-06Bibliographically approved

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Broberg, ThomasDaniel, Aemiro MelkamuPersson, Lars

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CiteExportLink to record
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