Drawing on interviews with 42 parents of preschoolers in Sweden and the UK, we examine how parents display good parenthood in two family policy contexts. In the UK, mothers take longer leave, work part-time, and limit daycare to demonstrate good motherhood while fathers continue to work long hours, reinforcing a gendered division of labor. In Sweden, mothers and fathers are more likely to share leave and caring responsibilities, displaying gender equality as well as good parenting. While displaying good parenthood was prominent in parents’ narratives in both countries, differences in policy context matter. Parental leave deliberations and working time adjustments were closely linked to the display of motherhood in both countries but also the display of fatherhood in Sweden. Daycare is an integral part of displaying parenthood by emphasizing benefits to children but also parental care through public appearances.