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Cultural promotion of place as 'northern' space: the case of the Umeå2014 - European Capital of Culture event
Umeå University, Faculty of Social Sciences, Department of Geography. Umeå University.ORCID iD: 0000-0002-3316-9342
2020 (English)In: Urban events, place branding and promotion: place event marketing / [ed] Waldemar Cudny, London: Routledge, 2020, 1, p. 25-46Chapter in book (Other academic)
Abstract [en]

Culture is a sector that in last years have become more apparent in urban development strategies. A cultural driven growth strategy was visible in the northern Swedish city of Umeå, when hosting the European Capital of Culture in 2014. The choice of Umeå as the Swedish ECoC was heavily dependent on its focus on Sami culture. Single events within the yearlong program where mostly to be found within the city of Umeå. While Sami culture and other regional cultural expressions were part of representations of northern spaces transcending beyond the place space of urban Umeå. This spatial duality reflected in the Umeå2014 program is partly reproduced in the general promotion endeavors' of Umeå. The city is branded as a young, open, growing city and as a part of a larger regional setting containing natural and regional resources, including Sami culture. The chapter is based on literature review, thematic analysis of websites for Umeå2014, documents from Umeå municipality, and on author's direct observation. Analysis of the spatial dimensions expressed through single events included in the program year in Umeå2014 reveals mixed spatial references, with a particular focus on northern spaces.

Place, publisher, year, edition, pages
London: Routledge, 2020, 1. p. 25-46
Series
Routledge Contemporary Perspectives on Urban Growth, Innovation and Change
Keywords [en]
place branding, Umeå2014, ECoC, northern space, Sami culture, event marketing
National Category
Human Geography
Research subject
Social and Economic Geography
Identifiers
URN: urn:nbn:se:umu:diva-165066DOI: 10.4324/9780429424847-2ISBN: 9781138354395 (print)ISBN: 9780429424847 (electronic)OAI: oai:DiVA.org:umu-165066DiVA, id: diva2:1368775
Available from: 2019-11-08 Created: 2019-11-08 Last updated: 2019-11-12Bibliographically approved

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Appelblad, Håkan

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Total: 46 hits
CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf