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Nordic place branding from an indigenous perspective
Umeå University, Faculty of Arts, Department of culture and media studies.ORCID iD: 0000-0002-0682-2668
2019 (English)In: The Nordic Wave in Place Branding: Poetics, Practices, Politics / [ed] Cecilia Cassinger, Andrea Lucarelli, Szilvia Gyimóthy, Cheltenham UK, Northampton, MA, USA: Edward Elgar Publishing, 2019, p. 221-226Chapter in book (Refereed)
Abstract [en]

In the present chapter an indigenous perspective on Nordic Place Branding is attempted to bring to the fore, especially by focusing on Sámi and Sápmi. Today the Sámi Parliaments of the Scandinavian countries take an active interest in issues related to the branding and marketing of Sámi culture. This implies that Sámi agency and entrepreneurship are highlighted as essential elements of sustainable and ethically responsible tourism. As the ethical guidelines developed by the Sámi Parliament in Inari show, there is no tolerance of exploitation of elements from Sámi culture or dissemination of top-down, ridiculing images and narratives of the Sámi. This new narrative of Sámi entrepreneurship in the tourist industry co-exists with Sámi anticolonial protest against plans to use the lands of the Sámi, be it for the establishment of mines, wind power parks in the mountains, or the marketing of hunting trips to areas used by reindeer herders. As an indigenous people the Sámi have a claim on the land. Land use, as well as immaterial and material culture, are potentially attractive assets which may stimulate branding and marketing of tourism in Sápmi by the Sámi themselves.

Place, publisher, year, edition, pages
Cheltenham UK, Northampton, MA, USA: Edward Elgar Publishing, 2019. p. 221-226
National Category
Humanities and the Arts
Research subject
Social and Economic Geography
Identifiers
URN: urn:nbn:se:umu:diva-165823DOI: 10.4337/9781788974325.00028ISBN: 9781788974318 (print)ISBN: 9781788974325 (electronic)OAI: oai:DiVA.org:umu-165823DiVA, id: diva2:1375303
Funder
Swedish Research Council, 164016546Available from: 2019-12-04 Created: 2019-12-04 Last updated: 2019-12-09Bibliographically approved

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Heith, Anne

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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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  • de-DE
  • en-GB
  • en-US
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Output format
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