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How the information flow is processed in project-based companies compared to others and how it affects strategic drift
Umeå University, Faculty of Social Sciences, Umeå School of Business.
Umeå University, Faculty of Social Sciences, Umeå School of Business.
2007 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

In a competitive environment which needs constant strategic adaptation, the companies look for the best way to stick to markets’ trends. The way the company is organized can optimize both the required strategic adaptation and the performance of the human capital by enhancing the flow of information for instance.

Some companies are organised in a very special way and adopt a project-structure. We therefore have inquired about these project-structures and their ability to favour communication in order to enable better performance. Then comes the reason for our work, we wonder: How is information flow processed in project-based companies compared to others and how it affects strategic drift?

Existing theories concerning strategy, communication and organisation has been confronted in order to create an original lens through which we look at companies. Based on this lens are qualitative interviews led to collect empirical data from two hierarchical levels in four companies with very different businesses.

After analysis, the study shows that the strategic drift is well known by companies. Good communication is recognised as a way to tackle this strategic drift and is high on companies’ agenda. The project-structure owns several assets (like customization, size and resilience) which make it better to process information flow and which eventually reduce or eliminate the strategic drift. Yet, classical organisations and project-structures seem to create synergy for a company which uses adequately both, regarding the type of business.

Place, publisher, year, edition, pages
Umeå: Handelshögskolan vid Umeå universitet , 2007. , 66 p.
Keyword [en]
Strategic drift, Project management, Internal communication
National Category
Business Administration
Identifiers
URN: urn:nbn:se:umu:diva-1255OAI: oai:DiVA.org:umu-1255DiVA: diva2:140556
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samhälle/juridik
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Available from: 2007-07-02 Created: 2007-07-02Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf