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Designing for B(r)ands
Umeå University, Faculty of Social Sciences, Informatics.
Umeå University, Faculty of Social Sciences, Informatics.
2008 (English)Independent thesis Basic level (professional degree), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The following thesis aim to describe the design process when creating a music video. How does it differ from designing other digital artefacts? And what are the similarities. Our focus has been to work with the band and their song as a brand with a specific market. The conclusion is that the design process is not as regulated when working with a band compared to a company. This made it possible to create a more artistic design. The effects of the video depends on how the fans will react on it. A well-produced video is not necessarily equal to a successful one. In this aspect it does not differ from making a commercial for a brand.

Place, publisher, year, edition, pages
2008. , 10 p.
Keyword [en]
Design process, music video, branding
National Category
Information Science
URN: urn:nbn:se:umu:diva-1746OAI: diva2:141915
Available from: 2008-06-19 Created: 2008-06-19Bibliographically approved

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