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Designing for B(r)ands
Umeå University, Faculty of Social Sciences, Informatics.
Umeå University, Faculty of Social Sciences, Informatics.
2008 (English)Independent thesis Basic level (professional degree), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The following thesis aim to describe the design process when creating a music video. How does it differ from designing other digital artefacts? And what are the similarities. Our focus has been to work with the band and their song as a brand with a specific market. The conclusion is that the design process is not as regulated when working with a band compared to a company. This made it possible to create a more artistic design. The effects of the video depends on how the fans will react on it. A well-produced video is not necessarily equal to a successful one. In this aspect it does not differ from making a commercial for a brand.

Place, publisher, year, edition, pages
2008. , 10 p.
Keyword [en]
Design process, music video, branding
National Category
Information Science
Identifiers
URN: urn:nbn:se:umu:diva-1746OAI: oai:DiVA.org:umu-1746DiVA: diva2:141915
Uppsok
samhälle/juridik
Supervisors
Examiners
Available from: 2008-06-19 Created: 2008-06-19Bibliographically approved

Open Access in DiVA

fulltext(439 kB)349 downloads
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File name FULLTEXT01.pdfFile size 439 kBChecksum MD5
71639f958bf61bfc16ec8c2336520f0644319aebb2a67278cfd6e4771c8ee0b0802326bb
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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  • asciidoc
  • rtf