Crossmedia & Storytelling i Marknadsföringssyfte
Independent thesis Basic level (professional degree), 10 credits / 15 HE creditsStudent thesis
This paper contains a study where we apply cross media and storytelling into the design process of a practical commercial campaign. The purpose is to learn more and deeper by using cross media and the ideal of storytelling practical. We applied a qualitative method for research of the project to provide a high-quality empirical work. The result shows that by using well-structured story early in the design process you will easily succeed with your cross media design.
Place, publisher, year, edition, pages
2008. , 10 p.
Crossmedia, cross-overs, Storytelling, . commercial campaign
IdentifiersURN: urn:nbn:se:umu:diva-1765OAI: oai:DiVA.org:umu-1765DiVA: diva2:141946
Wimelius, Henrik, DoktorandBodén, Johan, Adjunkt
Wiberg, Charlotte, Fil.Dr