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Crossmedia & Storytelling i Marknadsföringssyfte
Umeå University, Faculty of Social Sciences, Informatics.
Umeå University, Faculty of Social Sciences, Informatics.
2008 (Swedish)Independent thesis Basic level (professional degree), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This paper contains a study where we apply cross media and storytelling into the design process of a practical commercial campaign. The purpose is to learn more and deeper by using cross media and the ideal of storytelling practical. We applied a qualitative method for research of the project to provide a high-quality empirical work. The result shows that by using well-structured story early in the design process you will easily succeed with your cross media design.

Place, publisher, year, edition, pages
2008. , 10 p.
Keyword [en]
Crossmedia, cross-overs, Storytelling, . commercial campaign
National Category
Information Science
Identifiers
URN: urn:nbn:se:umu:diva-1765OAI: oai:DiVA.org:umu-1765DiVA: diva2:141946
Uppsok
samhälle/juridik
Supervisors
Examiners
Available from: 2008-06-23 Created: 2008-06-23Bibliographically approved

Open Access in DiVA

fulltext(1200 kB)647 downloads
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File name FULLTEXT01.pdfFile size 1200 kBChecksum MD5
04ec4a06d6696888381e12ae7b9f2fb0b59bb29175603f3fc232abb8bfb5ce811f21fd0b
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf