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“Cooperation and Adaptation are the basis for a: A study of cooperation and segmentation
Umeå University, Faculty of Social Sciences, Umeå School of Business.
2008 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

According to the latest UNWTO World Tourism Barometer the first six months of 2007 have

again shown an unexpected growth in the global tourism with the increase of 6 % in Europe

compared with the year before. Swedish politicians have started to see tourism as an

opportunity and in an investigation made 2006 showed that eighty percent of the Swedish

municipalities gave priority to tourism as an industry. This priority is rather logical since

investing in tourism development is profitable since each hundred-krona note an international

tourists spends in Sweden 45-48 SEK returns to the state in the form of taxes and fees. There

are many rather small tourism actors in Sweden who often cooperate in common activities

such as marketing because of equally small financial resources. “Market segmentation is one

of the most crucial long-term strategic marketing decisions a destination or organization

makes, therefore it is crucial that it is performed in a proper manner since it affects the total

planning and a destinations success. I wanted to understand the relationships between various

tourism actors in the County of Västerbotten when it came to efficient marketing management

and tourism development.

Place, publisher, year, edition, pages
Umeå: Handelshögskolan vid Umeå universitet , 2008. , 92 p.
Keyword [en]
Tourism, Cooperation, Segmentation, Västerbotten County
National Category
Business Administration
Identifiers
URN: urn:nbn:se:umu:diva-1828OAI: oai:DiVA.org:umu-1828DiVA: diva2:142135
Uppsok
samhälle/juridik
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Available from: 2008-09-15 Created: 2008-09-15Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf