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Reklamfilm av nyskapande och kreativ karaktär
Umeå University, Faculty of Social Sciences, Informatics.
Umeå University, Faculty of Social Sciences, Informatics.
2008 (Swedish)Independent thesis Basic level (professional degree), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This paper consists of a comprehensive look at the advertising industry as a whole and communication mould various guises in the context of technology development. It also describes a production in the form of a commercial for a network of ten companies called The Lodge. The result is discussed based on questions on the subject communications and marketing. The discussions of this work will then be transferred to a proposal for further research.

Place, publisher, year, edition, pages
Umeå: Informatik , 2008. , 33 p.
Keyword [sv]
Reklamfilm, reklam, kommunikation, informatik, The Lodge, is-stuga, nyskapande reklam
National Category
Information Systems
Identifiers
URN: urn:nbn:se:umu:diva-1829OAI: oai:DiVA.org:umu-1829DiVA: diva2:142136
Uppsok
samhälle/juridik
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Available from: 2008-09-16 Created: 2008-09-16 Last updated: 2018-01-13Bibliographically approved

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3898297ca994776a6c2685c8301d2733839155da647bca3ba313c6ed1550473cf6a064c2
Type fulltextMimetype application/pdf

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CiteExportLink to record
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Citation style
  • apa
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