Change search
ReferencesLink to record
Permanent link

Direct link
Reklamfilm av nyskapande och kreativ karaktär
Umeå University, Faculty of Social Sciences, Informatics.
Umeå University, Faculty of Social Sciences, Informatics.
2008 (Swedish)Independent thesis Basic level (professional degree), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This paper consists of a comprehensive look at the advertising industry as a whole and communication mould various guises in the context of technology development. It also describes a production in the form of a commercial for a network of ten companies called The Lodge. The result is discussed based on questions on the subject communications and marketing. The discussions of this work will then be transferred to a proposal for further research.

Place, publisher, year, edition, pages
Umeå: Informatik , 2008. , 33 p.
Keyword [sv]
Reklamfilm, reklam, kommunikation, informatik, The Lodge, is-stuga, nyskapande reklam
National Category
Information Science
URN: urn:nbn:se:umu:diva-1829OAI: diva2:142136
Available from: 2008-09-16 Created: 2008-09-16Bibliographically approved

Open Access in DiVA

fulltext(1059 kB)434 downloads
File information
File name FULLTEXT01.pdfFile size 1059 kBChecksum MD5
Type fulltextMimetype application/pdf

By organisation
Information Science

Search outside of DiVA

GoogleGoogle Scholar
Total: 434 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 372 hits
ReferencesLink to record
Permanent link

Direct link