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Strategy and planning in Swedish Companies: - Corporate perceptions: A study of six Swedish companies
Umeå University, Faculty of Social Sciences, Umeå School of Business.
2008 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Frequently discussed in different contexts, corporate strategy and strategic planning is something

which importance hardly will diminish over the coming years as competition grows harder. The needs

for companies to think ahead of their business operations have grown increasingly during the


From the viewpoint of an independent researcher I have decided to look at Swedish companies

operating in Sweden and abroad. I want to know how the strategic planning process takes place in

these companies, in order to give an insight to what the process could look like in Sweden today.

My research question has been: How is strategic planning perceived in Swedish companies?

I have selected some different theories from the university library’s collection of databases,

respectively dealing with leadership, outsourcing, business intelligence et cetera.

These theories are the foundation of the semi-structured and by telephone, in-person and internet

performed interviews with seven different managers at some selected companies in different

businesses, mainly located in northern Sweden. Asking questions based on the underlying theories I

have been able to draw some conclusions about the planning processes in the studied companies.

The study shows that almost all companies have some kind strategic planning process and that more

or less all of them to some extent consider some of the theories employed in the theory chapter.

While only two companies seemed to be quite strict, the rest had some emergent semi-structured

strategic plan with much flexibility, which is not necessarily wrong.

Place, publisher, year, edition, pages
Umeå: Handelshögskolan vid Umeå universitet , 2008. , 53 p.
Keyword [en]
Strategy, Swedish Companies, Max Hamburgerrestauranger AB
National Category
Business Administration
URN: urn:nbn:se:umu:diva-1945OAI: diva2:142520
Available from: 2008-12-17 Created: 2008-12-17Bibliographically approved

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