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Letting commercial habits create a filter for commercial SMS
Umeå University, Faculty of Social Sciences, Informatics.
Umeå University, Faculty of Social Sciences, Informatics.
2002 (English)In: Proceedings of IRIS 25 working conference, 2002Conference paper (Refereed)
Abstract [en]

This paper presents a proposal for a dynamic filtering of SMS through the commercial habits of individuals. The exploration is done empirically. Using qualitative research methods, we studied which patterns of behaviour that individuals act on when they are in the town centre. We analysed the data gathered, through the model ”communication problem” (Ljungberg 1996; Ljungberg and Sörensen 1996). The study shows that individuals act differently depending on the object of the town visit. For an analytic purpose three different modes were created, The Stroller, The Planer and The Seeker. These modes serve as a proposal to be used in the creation for filters for commercial SMS services. The modes differentiate in many ways, and the way that we are most interested in is the way that they consider different communication as appropriate or inappropriate, i.e. receiving or not receiving SMS. Our conclusion from the study suggests that it is possible to filter commercial SMS through the use of commercial habits of individuals.

Place, publisher, year, edition, pages
URN: urn:nbn:se:umu:diva-8036OAI: diva2:147707
Available from: 2008-01-14 Created: 2008-01-14Bibliographically approved

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