umu.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
The Gaming Industry - an Introduction
Umeå University, Faculty of Social Sciences, Umeå School of Business.
2007 (English)In: The Gaming Industry - an Introduction, ICFAI Press , 2007, 139-150 p.Chapter in book (Refereed)
Abstract [en]

The sixth article “Marketing of Video Games” by Peter Zackariasson and Timothy L Wilson discusses the three basic elements of marketing video games viz., successful game development, promotion and distribution. As product complexity grew, all people involved in the above activities had to coordinate efforts using a project management paradigm to successfully complete the project. The swift growth and consequent rise of competition in the video game industry required marketing to be involved from conceptualization to the after sales stage of a project. Product management became the favoured approach because shorter product life due to increasing competition meant that companies had to cover their bets by introducing several products simultaneously into the market. Promotion involves a coordinated use of gaming press, online demo models and creation of a buzz among gaming fans. Distribution needs the strong support of retailers, as availability and visibility are also important in driving sales. Marketers should be able to convince retailers that they have an AAA level product.

Place, publisher, year, edition, pages
ICFAI Press , 2007. 139-150 p.
Identifiers
URN: urn:nbn:se:umu:diva-8702ISBN: 81-314-0590-7 (print)OAI: oai:DiVA.org:umu-8702DiVA: diva2:148373
Available from: 2008-02-06 Created: 2008-02-06Bibliographically approved

Open Access in DiVA

No full text

Other links

http://www.books.iupindia.org/newarticle.asp?isbn=81-314-0590-7

Search in DiVA

By author/editor
Wilson, Timothy
By organisation
Umeå School of Business

Search outside of DiVA

GoogleGoogle Scholar

isbn
urn-nbn

Altmetric score

isbn
urn-nbn
Total: 135 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf