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Fading Customer Relationships
Umeå University, Faculty of Social Sciences, Umeå School of Business.
2004 (English)Doctoral thesis, monograph (Other academic)
Place, publisher, year, edition, pages
Svenska Handelshögskolan, Helsingfors , 2004.
Keyword [en]
Fading, relationship marketing, services, loyalty
National Category
Business Administration
URN: urn:nbn:se:umu:diva-9519OAI: diva2:149190
Available from: 2008-04-14 Created: 2008-04-14Bibliographically approved

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