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Acceptability of single and combined transport policy measures: The importance of environmental and policy specific beliefs
Umeå University, Faculty of Social Sciences, Psychology.
Umeå University, Faculty of Social Sciences, Psychology.
Umeå University, Faculty of Social Sciences, Psychology.
2008 (English)In: Transportation Research Part A, ISSN 0965-8564, Vol. 42, 1117-1128 p.Article in journal (Refereed) Published
Abstract [en]

In this study, the acceptability of different transport policy measures was examined. Three measures were assessed individually and as packages combining one push measure (a raised tax on fossil fuel) and one pull measure (in Package 1 improved public transport and in Package 2 a subsidy of renewable fuel). To analyze factors important for the acceptability, we proposed a model where the value-belief-norm theory combined with policy specific beliefs (perceived fairness and perceived effectiveness) predicted acceptability. Furthermore, we examined whether problem awareness or personal norm was more important for acceptability. In a questionnaire study conducted in Sweden, a sample of car users (N = 616) assessed the transport policy measures. Results showed that while the pull measures were perceived to be effective, fair, and acceptable, the push measure and the packages were perceived to be rather ineffective, unfair, and unacceptable. The proposed model was supported for the measures and problem awareness was found to have a direct effect on acceptability for the pull measures while personal norm was found to have a direct effect on acceptability for the push measure and the two policy packages. In addition, perceived fairness and effectiveness were found to be particularly important for acceptability.

Place, publisher, year, edition, pages
2008. Vol. 42, 1117-1128 p.
Keyword [en]
Transport policy measures, Value-belief-norm theory, Fairness, Effectiveness, Acceptability
Identifiers
URN: urn:nbn:se:umu:diva-10454DOI: doi:10.1016/j.tra.2008.03.006OAI: oai:DiVA.org:umu-10454DiVA: diva2:150125
Available from: 2008-09-11 Created: 2008-09-11 Last updated: 2011-01-10Bibliographically approved
In thesis
1. Pro-environmental travel behavior: The importance of attitudinal factors, habits, and transport policy measures
Open this publication in new window or tab >>Pro-environmental travel behavior: The importance of attitudinal factors, habits, and transport policy measures
2008 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

The aim of this thesis was to study determinants of a readiness for pro-environmental travel behavior in households. Four empirical studies were conducted examining reduction in car use (Study I), acceptability of transport policy measures (Study II and III), and behavioral adaptations in response to travel demand management (TDM) measures (Study IV). In Study I, the aim was to interrupt habitual car use by means of a deliberation intervention and to examine the importance of moral motivation (i.e., personal norm) for car use reduction. Results showed that, as a result of the intervention, car use was mainly reduced among car users with a strong car use habit and a strong moral motivation to reduce car use. The aim of Study II was to examine factors important for the acceptability of three TDM measures: raised tax on fossil fuel, improved public transport, and an information campaign. The results demonstrated the importance of general environmental beliefs (i.e., pro-environmental orientation, problem awareness, personal norm, and willingness to reduce car use) and policy specific beliefs (i.e., perceived impact on freedom to choose travel mode and own car use, perceived effectiveness, and perceived fairness) for the acceptability of the measures. Furthermore, personal norm was found to be particularly important for the acceptability of raised tax and the information campaign, whereas problem awareness was more important for the acceptability of improved public transport. Following up on Study II, the purpose of Study III was to examine the acceptability of single and combined transport policy measures, more specifically, raised tax on fossil fuel, improved public transport, subsidies of renewable fuel, a package of raised tax on fossil fuel and improved public transport, and a package of raised tax on fossil fuel and subsidies of renewable fuel. General environmental beliefs (i.e., pro-environmental orientation, problem awareness, personal norm, and willingness to act) and policy specific beliefs (i.e., perceived effectiveness and perceived fairness) were found to be important for the acceptability of the measures. Moreover, personal norm was particularly important for the acceptability of raised tax on fossil fuel and the packages, while problem awareness was more important for the acceptability of improved public transport and subsidies of renewable fuel. The aim of Study IV was to examine the behavioral adaptations, more specifically, the expected car use reduction, in response to three hypothetical TDM measures: raised tax on fossil fuel, improved public transport, and a package of raised tax on fossil fuel and improved public transport. Furthermore, factors important for the expected car use reduction were analyzed. Results showed that a combination of the measures was expected to lead to a larger car use reduction compared to the single measures, and the most commonly chosen reduction strategies were more efficient car use and changing travel mode. Moreover, internal motivational factors, such as personal norm, and the perceived personal impact of the measures were important for expected car use reduction in response to the measures.

Place, publisher, year, edition, pages
Umeå: Umeå universitet, Psykologi, 2008. 52 p.
Keyword
value-belief-norm theory, car habit, policy specific beliefs, car use reduction, acceptability, behavioral adaptations, travel demand management measures, transport policy measures
National Category
Psychology
Identifiers
urn:nbn:se:umu:diva-1823 (URN)978-91-7264-626-1 (ISBN)
Distributor:
Institutionen för psykologi, 90187, Umeå
Public defence
2008-10-03, MA121, MIT-huset, Umeå universitet, Umeå, 10:15 (English)
Opponent
Supervisors
Available from: 2008-09-12 Created: 2008-09-12 Last updated: 2010-12-08Bibliographically approved

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Eriksson, LouiseNordlund, Annika

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