The purpose of this study is to investigate how professionals in the forestry industry describe diversity- and gender equality efforts at their company. The material in the study is created from interviews and analyzed through an application of discourse theory. Based on expressed discourses, the focus is on which identities are enabled and also which identities that are excluded. The analysis shows how different cultural depictions in the shape of discourses contribute to perception about who the forest worker is. The Swedish forest industry has for a long time been seen as infused with masculine norms since it has been dominated by men for a very long time. Even though more women have entered the forest industry recently, old stereotypes still persist. The participants express that it is a very white working environment which I delve into in this study. One of the first things I noticed was the prevailing whiteness norm among the employees at the company I studied, this led to an interest in investigating how this can be understood in terms of the employees´ preconceptions about the forest worker.