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Volvo M-office: Designing the mobile workspace of the future
Umeå University, Faculty of Science and Technology, Umeå Institute of Design.
2022 (English)Independent thesis Advanced level (degree of Master of Fine Arts (Two Years)), 80 credits / 120 HE creditsStudent thesis
Abstract [en]

The project began with a simple question: In a future where the Internet has the ability to connect everything digitally, will the need to move physically still exist? To answer this question, we need to reconsider the far-reaching effect that online service has brought to our everyday lives. And based on the current trend of Internet development, the author focuses to predict the challenges and opportunities for people’s daily life brought by the future internetization trend.Instead of designing another vehicle which moves from A to B , the author rethinks the mobility as a unit of service connection in 15-minutes urban life circle in 2035. Redesigning the form and boundaries of the mobility based on the future working and living needs, this project envisions such a mobility to inspire more sparks and discussions about the subject.

_Inspiration

Inspired by the idea of merging the architecture principles and mobility interior design, the author aims for creating a mobility which enables people to work from anywhere in future cities.With help of Internet and new technologies, population density starts to act as a solid base for boosting of urban life services. And this emerging industry is deeply reshaping the urban lifestyle in the future, which has shown the urban people have new needs to get emotionally attached and have face-to-face teamwork from time to time.The aim of this project is to reconsider the core of mobility - not as a simple transportation platform anymore, but as a mobile space for multi-using.

_Process

Starting M mobile service, Volvo is a Scandinavian tech-driven brand which envisions a future to enable more people to move freely, meaningfully and sustainably.In order to design a mobility to ease people’s everyday life which also aligns with Volvo value, the author took a speculative approach based on research about the Volvo brand and relevant social trends. And the author starts interviews with people to gather more detailed info and pain-points after desktop research. Based on that, the author included the design opportunities of this project and step into the design process, which includes loops of ideation, sketching, modelling and evaluating with in Volvo team. These steps were not in linear order as the author as the project aims for really challenging the traditional structure and boundaries of the vehicle.

_Result

The result of this project is Volvo M-office and Volvo Working hub, which together form a systemic workspace solution beyond the concept of vehicle design.The design principle of the project is based on the prediction and research about future working method in urban area. The mobility is designed a open-able mobile space which can interact with other mobilities and facilities.Volvo M-office provides a flexible way of anywhere office life, With the mobility the people can choose the working locations they want, so as to connect the leisure time and working time in a smart way. In addition the mobility will also help the user to rebuild the work-life balance and emotional window in the context of Internetization future.

Place, publisher, year, edition, pages
2022. , p. 103
Keywords [en]
Transportation, Mobility, Design, Industrial design, Future Mobility, Remote Working, Interior Design, Mobility Service
National Category
Design
Identifiers
URN: urn:nbn:se:umu:diva-208373OAI: oai:DiVA.org:umu-208373DiVA, id: diva2:1758645
External cooperation
Volvo interior design department in Shanghai, China
Subject / course
Degree Project, Transportation Design
Educational program
Master's Programme in Transportation Design
Supervisors
Examiners
Available from: 2023-05-25 Created: 2023-05-23 Last updated: 2025-02-24Bibliographically approved

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