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Customer Retention in OTT Subscription Services: Beyond the Content, Toward Improved Strategies for Enhancing Customer Satisfaction
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
2023 (English)Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
Place, publisher, year, edition, pages
2023. , p. 96
Keywords [en]
Business Administration, Customer retention, Customer churn, OTT subscription services
National Category
Business Administration
Identifiers
URN: urn:nbn:se:umu:diva-210792OAI: oai:DiVA.org:umu-210792DiVA, id: diva2:1775125
Educational program
Study Programme in Business Administration and Economics
Supervisors
Available from: 2023-06-27 Created: 2023-06-26 Last updated: 2023-06-27Bibliographically approved

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Customer retention in OTT subscription services(3301 kB)6016 downloads
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File name FULLTEXT01.pdfFile size 3301 kBChecksum SHA-512
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Type fulltextMimetype application/pdf

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CiteExportLink to record
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Citation style
  • apa
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Language
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  • nn-NB
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Output format
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  • rtf
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