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The Dark Patterns of Battle Passes: Investigating player attitudes to a growing type of microtransaction
Umeå University, Faculty of Social Sciences, Department of Informatics.
Umeå University, Faculty of Social Sciences, Department of Informatics.
2023 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

In recent years, many PC and console video games have seen a shift towards live service models as a means of generating recurring revenue through in-game purchases called microtransactions. Microtransactions have been linked to the concept of dark patterns—design patterns that favour the service at the expense of the end user—due to their possible negative impact on the user experience. One widespread yet poorly studied microtransaction is the battle pass, particularly from a player perspective. In order to investigate playerattitudes to dark patterns found in battle passes, we conducted two studies, by looking at battle passes found in 19 games, and by carrying out a series of discussion workshops, to identify dark pattern commonalities in battle passes, and to find out how players perceive and experience dark patterns in battle passes, respectively. Data was analysed by means of reflexive thematic analysis in both studies. The results show that battle passes attempt to drive increased player engagement and spending in a number of ways, and further that players have complex—and often contradictory—relationships to battle passes.

Place, publisher, year, edition, pages
2023. , p. 38
Series
Informatik Student Paper Master (INFSPM) ; 2023.09
Keywords [en]
Dark patterns, battle passes, microtransactions, end users, HCI
National Category
Social Sciences Media and Communications Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:umu:diva-211027OAI: oai:DiVA.org:umu-211027DiVA, id: diva2:1776593
Educational program
Master's Programme in Human-Computer Interaction
Supervisors
Examiners
Available from: 2023-06-29 Created: 2023-06-28 Last updated: 2025-02-17Bibliographically approved

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Fredriksson Friman & Zätterlund 2023(1418 kB)2429 downloads
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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
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  • en-GB
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  • nn-NO
  • nn-NB
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Output format
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