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There is a general agreement that human activities have a significant impact on environmentalsustainability, which leads to global warming and climate change. However, not much researchhas been done on how telecommunications firms in developing countries deal with environmentalrisks. This study aims to explore the specific strategies that these companies use to integratesustainable practices into their daily operations, as well as the challenges and opportunities theyencounter. Through interviews and a review of existing literature on environmental sustainability,this research shows that companies use various methods, such as intangible measures, formalsystems, Key Performance Indicators (KPIs), industry benchmarks, and environment-centric tools,to promote sustainability. However, these companies also encounter obstacles like ensuring dataaccuracy and integrity, coordinating across departments, streamlining data collection, andinvolving stakeholders. Overall, adopting sustainable practices benefits both the companies andthe environment. This study is relevant to those interested in environmentally friendly operations,telecommunications management, prospective researchers, and society as a whole. Moreinvestigation is needed to understand environmental sustainability better.