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Analysing Craft Beer Preferences & Market Segmentation in Västerbotten , Sweden.
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
2023 (English)Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Craft beer popularity has grown in recent years, and Swedish craft breweries are increasing to meet consumer needs. Breweries must understand consumer preferences to effectively align their offers in this changing landscape. Therefore, the aim of this study is to investigate the consumer preferences in the Swedish craft beer market, focusing on how various attributes of craft beer influence consumer choices and how the consumer factors and craft beer attributes can segment consumers.
Place, publisher, year, edition, pages
2023. , p. 100
Keywords [en]
Beer industry, Craft beer, Consumer behaviour, Beer brand preferences, Craft beers in Sweden, Measuring consumer preferences.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:umu:diva-220283OAI: oai:DiVA.org:umu-220283DiVA, id: diva2:1833378
Educational program
Study Programme in Business Administration and Economics
Presentation
2023-10-26, zoom, zoom, Umeå, 10:15 (English)
Supervisors
Available from: 2024-02-02 Created: 2024-01-31 Last updated: 2024-02-02Bibliographically approved

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fulltext(1499 kB)2539 downloads
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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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