This article problematizes subjectification through the practice of norm critique. The study builds on interviews with some of the key initiators and participants in a project working norm critically with men and masculinity in relation to gender equality and climate change in Sweden. Through the psychoanalytical framework of enjoyment and fantasy, I develop a perspective on how and why a certain understanding of the norm-critical subject emerges. The analysis makes visible how the practice of norm critique, while challenging hegemonic masculine norms such as emotional stoicism, reinforces neoliberal ideals of individualized self-emancipation and the quest for authenticity and wholeness, which risks de-politicizing the issue of climate change.