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Eftersom du tittade på...: Hur användare upplever Netflix sätt att rekommendera innehåll
Umeå University, Faculty of Social Sciences, Department of Informatics.
Umeå University, Faculty of Social Sciences, Department of Informatics.
2024 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Because you watched... : How users experience Netflix's way of recommending content (English)
Abstract [en]

A recommender system is used to help users sort through the vast amount of data they encounter on a daily basis. The systems are built on algorithms, which analyze the users and identify their characteristics and preferences in order to create personalized recommendations. Consequently, a recommender system helps capture the users' interest and attention. This is especially important in streaming services where users easily lose patience. Previous research has put a lot of emphasis on the technical aspect of recommender systems, such as how to improve the accuracy of the algorithms. This allows for further research investigating the recommender systems from a user perspective. The purpose of this paper was to contribute insights about users' experiences of recommender systems in digital services. This study focused solely on Netflix and how their users experience the various dimensions of the recommender system. Semi-structured interviews have been conducted with ten experienced Netflix users. The interviews have been analyzed using a thematic analysis, where five themes were identified. Based on the results of the analysis along with the previous research, several conclusions were reached. The study shows the desire for further control over the recommendations, in the form of customizable solutions in the recommender. The results also show the need for higher transparency, as the users described a lack of explanations for why certain recommendations were made. Finally, the study shows that it is challenging to find the right amount of variation in the system as the preference of variation is highly individual.

Place, publisher, year, edition, pages
2024. , p. 43
Series
Informatik Student Paper Bachelor (INFSPB) ; 2024:05
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:umu:diva-224656OAI: oai:DiVA.org:umu-224656DiVA, id: diva2:1859583
Educational program
Programmet för Systemvetenskap
Supervisors
Examiners
Available from: 2024-05-22 Created: 2024-05-22 Last updated: 2024-05-22Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf