Food fraud is deceptive and intentional manipulation of products or ingredients either to increase their economic value or to reduce production costs. It has both short and long-term negative health effects on consumers. The purpose of the study was to investigate how food fraud affects consumer confidence and to identify strategies to improve consumers' knowledge and safety when purchasing food. Data was collected through a survey among students (n=51) at Umeå University, employing both quantitative and qualitative methods. The results show that a large proportion of consumers have been victims of food fraud, and consumers believe that meat products, fish products, and fruits and vegetables are the most affected food groups. Of all those who have been victims of food fraud, only 30% of those affected acted on their suspicions, and of these, only 32% contacted relevant authorities. The results also show that consumers do not have much confidence in the information from the relevant authorities about their preventive measures against food fraud. The majority of consumers think that food fraud is a serious problem. The fact that 91% of consumers believe it is a serious problem with food fraud and that only 6% have experienced negative consequences of food fraud indicates that consumers are generally aware of the problem and can avoid fraudulent food, which is good. Although they are aware of food fraud, they do not cooperate enough with the authorities to reduce this problem.