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The thesis explores the application of Convolutional Neural Networks (CNNs) in the fashion industry, focusing on fashion style classification and image retrieval. Employing transfer learning, the study investigates the effectiveness of fine-tuning pre-trained CNN models to adapt them for a specific fashion recognition task by initially performing an extensive hyperparameter optimisation, utilising the Optuna framework. 

The impact of dataset size on model performance was examined by comparing the accuracy of models trained on datasets containing 2000 and 8000 images. Results indicate that larger datasets significantly improve model performance, particularly for more complex models like EfficientNetV2S, which showed the best overall performance with an accuracy of 85.38% on the larger dataset after fine-tuning.

The best-performing and fine-tuned model was subsequently used for image retrieval as features were extracted from the last convolutional layer. These features were used in a cosine similarity measure to rank images by their similarity to a query image. This technique achieved a mean average precision (mAP) of 0.4525, indicating that CNNs hold promise for enhancing fashion retrieval systems, although further improvements and validations are necessary.

Overall, this research highlights the versatility of CNNs in interpreting and categorizing complex visual data. The importance of well-prepared, targeted data and refined model training strategies is highlighted to enhance the accuracy and applicability of AI in diverse fields.