One of today’s most important public health issues is inferior air quality which causes many years of healthy life lost due to disability primarily due to respiratory-, heart- and cardiovascular diseases. A major cause is vehicle emissions such as particles or nitrogen oxides. To protect both environment and people from being harmed there are environmental quality standards that every township must follow. The aim of this report is to investigate residents in Piteå’s attitudes and motivations, significant differences in willingness to change behavior and what Piteå municipality can do to influence their residents to make sustainable choices. This study’s data was collected through a survey distributed towards people with a motor vehicle in Piteå. The results show that the resident’s most important motivations to change their behavior are health benefits and their climate moral. The willingness to change is lower the further from the city the resident’s live and the study showed a significant difference between people living closer than 5 kilometers from the city center compared to people with 10 kilometers or more. The report also showed that Piteå community must work with different types of information sources and methods to make people change their behavior. In conclusion, many residents in Piteå are willing to change their behavior, however accessibility for public transportation needs to be improved. To increase motivation, Piteå municipality must work broadly with many methods.