The UNESCO world heritage site, High Coast, in northern Sweden continues to have a higher and higher number of yearly visitors. In comparison with other destinations the High coast had a slight decrease in number of visits during the pandemic years. But was able to recover much quicker than others and continues to be a popular holiday destination among swedes and international visitors. This study details how four Swedish municipalities and their collaboration have dealt with this change, while also looking into how the growing crowds affect the many nature protected sceneries of the High Coast Area.