Umeå University's logo

Effective onboarding is essential for integrating new employees into an organization. The structure has shown to be important for the integration and retention of workers. This study aims to examine how gamification can enhance motivation and improve digital onboarding processes to give insight into whether companies should consider integrating gamification into their digital onboarding strategies in the future. University students, representing the future workforce, are interviewed to understand their attitude towards gamification, specific game elements and their experience of onboarding. By gaining insights from the interviews the study reveals both strengths and weaknesses in the onboarding process. Overall gamification can offer a structured framework for onboarding by incorporating game-like elements to create a more engaging, personal and entertaining onboarding experience for new hires.