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Beyond the Click: An Exploratory Investigation of Consumer Privacy and Trust in AI-Driven Targeted Advertising
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
2024 (English)Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
Place, publisher, year, edition, pages
2024. , p. 96
National Category
Business Administration
Identifiers
URN: urn:nbn:se:umu:diva-227156OAI: oai:DiVA.org:umu-227156DiVA, id: diva2:1877214
Educational program
Service Management Program
Supervisors
Available from: 2024-06-25 Created: 2024-06-25 Last updated: 2024-06-25Bibliographically approved

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fulltext(3674 kB)947 downloads
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File name FULLTEXT01.pdfFile size 3674 kBChecksum SHA-512
1dd0d36a45d3794f9f7370baeeab147b5edd909ddd3078f5a2a8ae4442cac35fa422d3da69dfec6715b0b85a501a589d416a010c59895759286b67e43663ebed
Type fulltextMimetype application/pdf

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CiteExportLink to record
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  • apa
  • ieee
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