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Organisational understanding of corporate responsibilities: A case study on how CSR is perceived among organisations in the gaming industry of Sweden
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE). Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE). Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
2024 (English)Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

This study will aim to explore how the framework of Corporate Social Responsibility (henceforth, CSR) can serve as an influencing factor that is correlated to organisations business operations. Departing from research in the area of CSR to broaden the current knowledge, the main purpose of the study is to elaborate on the understandings of CSR and how practices are implemented into organisations.The gaps that will be addressed in this upcoming thesis pertains to how previous studies do not consider unique characteristics that influence the understanding of CSR. There is a lack of empirical findings to support the existing theories in current research. Furthermore, the gaps addressed are derived from the enumerated CSR models that exist to be adapted towards societal development. CSR has become a major topic of discussion in today's society. As a result, the concept has developed into an essential element that companies include into their strategic frameworks, whether it addresses ethical behaviours, treatment of employees, working conditions or geopolitical concerns etc. In today's globalised world, information is more readily available, organisations are assumed to take precautions by acting responsible to gain benefits in the heightened competitive global market.The methods used in this study is regarded as a qualitative study, i.e the data was collected through semi-structured interviews with participants carrying insights of the industry. The data collected in this study will be interpreted and analysed, detailed as an interpretivist paradigm in the forthcoming method chapters. This case study was conducted as an inductive analysis where current theories are explored to support the empirical findings and theoretical framework. The methods selected provide the means of CSR to be explored. CSR in gaming can be considered obsolete at times, where initiatives to consider business ethics, sustainability, consumer interests, and employees well-being are ambiguous. There are many gaming companies that exist globally, hence the reason for selecting Sweden as the area of focus in this case study is based on the accessibility to some of the most successful companies within the industry. The findings of this study shows that the understanding of corporate responsibility is influenced by the decision-makers’ values and beliefs, about what is considered as right or wrong which is influencing the implementation process. Furthermore, the empirical findings provided us to generate an inductive theory regarding how organisations understand their responsibilities. In conclusion, there is a widespread understanding of CSR which is derived from human beliefs. The understanding of CSR among organisations is determining how organisations are implementing responsible practices.

Place, publisher, year, edition, pages
2024. , p. 111
Keywords [en]
Gaming Industry, Corporate Social Responsibility, CSR, Sweden, Qualitative study
National Category
Social Sciences Business Administration
Identifiers
URN: urn:nbn:se:umu:diva-227221OAI: oai:DiVA.org:umu-227221DiVA, id: diva2:1877772
Educational program
Study Programme in Business Administration and Economics
Supervisors
Available from: 2024-06-26 Created: 2024-06-26 Last updated: 2024-06-26Bibliographically approved

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CiteExportLink to record
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Citation style
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