This pilot study investigates how personalized content can be used in banking applications to encourage shaping good saving habits and increase overall financial literacy among young people. The preliminary result are recommendations including providing clear and personalized saving goals, incorporating educational content on investing and financial planning, and implementing features for tracking and categorizing expenses. Some trade-offs in usage that are presented are to minimize the use of personal data to what is necessary for personalization purposes, treat the data on a group level or increase transparency of data usage. The pilot study concludes that personalization is likely to be beneficial for both banks and their customers, given personal data is handled carefully and used in a sound financial consumer protection framework.