The purpose of this paper is to explore the typifications surrounding the emerging Integrity Officer role, and to discuss the potential side-effects of the ways in which integrity measures are shaped and implemented. Drawing on 31 semi-structured interviews with Integrity Officer role incumbents and staff in direct interaction with this role, our analysis shows how the typification of the role is characterised by three contextually shaped contradictions. We furthermore demonstrate that ambiguity regarding fundamental aspects of role performance abounds, and that attempts and wishes to deal with ambiguities foreshadow further organisational change. Our account moves sport integrity research forward via an analysis focused on the meaning of doing a good job, rather than the effectiveness of integrity instruments.